Soon afterward, Jobs left the engineering team that was designing Lisa, a business computer, to head a smaller group building a lower-cost computer. In 1979 he led a small group of Apple engineers to a technology demonstration at the Xerox Corporation’s Palo Alto Research Center ( PARC) to see how the graphical user interface could make computers easier to use and more efficient. Insanely greatĭuring that same period, Jobs was heading the most important project in the company’s history. Jobs had convinced Sculley to accept the position by challenging him: “Do you want to sell sugar water for the rest of your life?” The line was shrewdly effective, but it also revealed Jobs’s own near-messianic belief in the computer revolution. In 1983 the company recruited PepsiCo, Inc., president John Sculley to be its chief executive officer (CEO) and, implicitly, Jobs’s mentor in the fine points of running a large corporation. In 1981 the company had a record-setting public stock offering, and in 1983 it made the quickest entrance (to that time) into the Fortune 500 list of America’s top companies. The machine was an immediate success, becoming synonymous with the boom in personal computers. Though Jobs had long, unkempt hair and eschewed business garb, he managed to obtain financing, distribution, and publicity for the company, Apple Computer, incorporated in 1977-the same year that the Apple II was completed. With Jobs’s encouragement, Wozniak designed an improved model, the Apple II, complete with a keyboard, and they arranged to have a sleek, molded plastic case manufactured to enclose the unit. Jobs was one of the first entrepreneurs to understand that the personal computer would appeal to a broad audience, at least if it did not appear to belong in a junior high school science fair. Steve Jobs (right) and Steve Wozniak holding an Apple I circuit board, c. SpaceNext50 Britannica presents SpaceNext50, From the race to the Moon to space stewardship, we explore a wide range of subjects that feed our curiosity about space!.Learn about the major environmental problems facing our planet and what can be done about them! Saving Earth Britannica Presents Earth’s To-Do List for the 21st Century.Britannica Beyond We’ve created a new place where questions are at the center of learning.100 Women Britannica celebrates the centennial of the Nineteenth Amendment, highlighting suffragists and history-making politicians.
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